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Company Services: Property Marketing Solutions for Housebuilders


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If you're marketing new homes and intending to sell off plan, we can help - not just with your CGIs and 3D Flythroughs, but also with the creation of printed brochures, websites and mobile apps.  Ask us about our property marketing packages.

For housebuilders, there are clearly many advantages to securing a good number of pre-sales, and sales directors are often under pressure to start selling new developments as early as possible. But homebuyers can be understandably nervous about buying a property they can’t yet see, finding it hard to visualise the size of rooms or the proximity of other properties from a just basic set of architectural plans.

That’s where we come in! Our accurate, credible and photorealistic CGIs, flythroughs and interactive apps are the ultimate sales tool when it comes to winning the confidence of buyers and selling new homes ‘off plan’. Nothing beats the ability to explore new homes in all their glory: fully landscaped, fully-furnished, modelled precisely to scale and accurate in every detail of the design, materials and specification.

What makes iCreate different is that we believe visualising new homes is about more than just modelling the architecture. We breathe life into the static 3D models by including people, nature, activity and sound in our visualisations, setting out to tell the story of what life could actually feel like for the residents of your new homes. In this way, you can capture the imagination of your buyers, whilst also giving them detailed, reliable and practical information – everything they need to make a decision to buy ‘off plan’.

Whether you prefer to take a traditional approach, with a printed sales brochure, site signage and press advertising, or if you're looking for ways to make your developments really stand out, through the use of cutting edge interactive touchscreen applications, you've come to the right place.  Don't struggle with the marketing of your new developments.  We can ensure you make a professional impression and help you secure those crucial pre-sales. 

Case Studies

CGIs, Flythroughs and Walkthroughs of the Development

Our 3D visualisation team is experienced at creating accurate and realistic visuals of new spaces – both interiors and exteriors – that are correct in every detail and adhere to your precise specifications. If you need to capture the imagination of buyers, backers and other stakeholders, a package of visual materials from iCreate will ensure your development seems real, long before it actually exists.  Depending on the project, you might want a static CGI of each house type, an aerial site plan, or a full exterior flythrough for DVD and the web.  Internally, we can produce photorealistic CGIs of the key rooms, or a fully-furnished 3D walkthrough of the entire property - just decide how far you want to go, and we'll deliver a visual presentation to inspire your potential buyers.

Property Marketing Packages - A full set of property marketing materials for print and the web

Our property marketing team will deliver branding and design services, printed brochures, a bespoke website, site signage featuring the high quality 3D imagery, as well as artwork for press advertising. We can also assist with day-to-day requirements as they arise – updating the website, producing launch event invitations, pull-up banners, large posters for your sales office and anything else you may need. Your dedicated property marketing coordinator will be at the end of the phone whenever you need them, taking care of everything and leaving you free to get on with selling and building your homes.

Branding and design of a logo and 'identity' for the development

Never underestimate the importance of making a professional first impression. Discerning buyers can certainly tell the difference between a logo designed by an amateur and a coherent brand put together by a professional graphic designer. We will present you with a selection of initial branding concepts for your comments and feedback, and then progress towards a finalised design which will carry through across all your marketing materials. By ensuring consistency and coherence in your brand identity, we will ensure you present a professional and credible public face to potential buyers at all times.

A professional printed sales brochure

Depending on the size of your development, we'll recommend a cost effective and high quality print solution which will form the backbone of your marketing campaign. We will manage all the design and content for the brochure, arranging photography if required, assisting with copywriting, and drawing up floor plans for each of the property types, based on your architectural drawings. The brochure will also feature our photorealistic 3D images of the exterior and interior, bringing the development to life and communicating all the benefits of each property in a clear and compelling way.

A dedicated website for the development (or for your company)

A proper website provides your development with a key marketing tool, maximizing exposure and enabling you to communicate professionally with modern audiences. Buyers will certainly appreciate the ability to explore the development online, and to access all the information they need, whenever and wherever they wish.  There are a range of options available for your website. For example, if you wish to be able to make updates to the site yourself, we can implement an easy-to-use content management system and train your team in making updates without any technical knowledge. If it's not up-to-scratch, you may also wish to consider replacing your current corporate website, rather than creating a second website purely for this new development. In this case, we will create a website that features all your current developments, with scope to add future developments as they arise.

A bespoke signage solution for your development site

A professional sales board erected on the development site will start to generate interest and excitement about the scheme early on in the build process, and raise the profile of your new properties among the local community.  Whether you opt for cost-effective all-weather foamex panels, permanent aluminium signage, or a artwork for a full site hoarding, our team is experienced at delivering a professional result.

Artwork for adverts, launch invitations and all your design needs

Badly or hastily designed advertising artwork can let down all your efforts at professional branding, so whatever you do, don’t let your estate agent design these on your behalf! Our team of experienced designers will deliver adverts that reflect the professional branding that has already been developed for your brochure, website and signage, ensuring you present a coherent public face to potential buyers. We can also oversee your advertising schedule, and manage the delivery of those adverts to the relevant publications, making sure you don’t miss a print deadline and your development gets maximum exposure.

We can also assist with day-to-day requirements as they arise – updating the website, producing launch event invitations, pull-up banners, large posters for your sales office and anything else you may need. Your dedicated property marketing coordinator will be at the end of the phone whenever you need them, taking care of everything and leaving you free to get on with selling and building your homes.