Augmented/Virtual Reality and the many ways it will benefit your property marketing approach.
Given the negative implications of Brexit on the UK property market, there has never been a more pressing time for real estate marketers, home builders, and property developers to consider maximising on the short amount of time or attention they have to sell their to-be-built properties.
The main issue associated with property marketing is convincing potential buyers to invest in a property that is yet to be built.
This is due to the scarcity of attention in what has become known as the ‘attention economy’. People are faced with a density in content of all forms causing information fatigue. Information fatigue subsequently reduces the amount of time any business has to sell their product.
The issue with traditional property marketing presentations is that models and sample flats are usually large in size, cost ineffective, time-consuming, geographically stagnant, and easily damaged.
It is clear that the traditional approach to property marketing is losing its place in presenting property proposals to your clients.
Instead, it has become necessary for property marketers to provide potential buyers and stakeholders with a 3D interactive experience of the property you intend on developing with the use of Augmented and Virtual Reality.
This blog article will explain exactly what these approaches to property marketing entail, and why it will be beneficial for real estate marketers to take the appropriate step towards utilising these approaches.
Augmented and Virtual Reality
Augmented reality (AR) involves overlaying digital content onto a real life, physical environment. This life-like digital representation of reality is then viewed through camera-enabled devices such as tablets and smartphones producing a composite viewing experience.
Similarly, Virtual reality (VR) involves a digital representation of our reality with the use of 3D rendering CGI technology. VR technology utilises a computer-generated simulation of a 3D image or environment for interactional purposes. VR technology produces the sensation that the viewer is actually experiencing the object or environment in real life.
The benefits of AR & VR property solutions
AR and VR technology have provided property marketers with a solution to the inadequacies of traditional property marketing presentations.
Property presentations can now be translated into the virtual space providing your potential buyers with a more concrete proposal to make an informed decision on investing in your property.
Since the digital marketing boom, VR and AR technologies have created a sensational buzz surrounding the various properties being presented through the digital medium. The photorealistic nature of this technology allows property marketers to effectively meet their potential buyer’s expectations before the property is built.
This revolutionary marketing approach allows real estate agents to maximise on the limited amount of attention of their buyers while working their way around digital or information fatigue.
Scientifically speaking a human being remembers 10% of what they hear, 20% of what they see, and 90% of what they participate in. The fundamental value proposition of AR and VR technology is the ability for a user to interact with an object or environment that doesn’t necessarily exist.
Property marketers and developers are thus able to provide potential buyers with an interactive experience of developments that are yet to be built. Furthermore, this technology enhances location exposure while improving product understanding through effective marketing that allows developers and real estate agents to maximise on the engagement through customer interaction.
Some other benefits include:
- Improve your existing marketing.
- Increase traffic to your website.
- Improve your conversion rate.
- Improve your ranking on Google.
- Reach a larger audience locally, nationally or internationally.
- Share your virtual tours instantly across all social media to reach a larger audience.
- Create a virtual tour that is completely mobile friendly.
- Multi-Platform Compatibility.
- Create offline viewing capabilities for trade shows or for sales staff where no connection is required.
- Maximise opportunity anywhere and at any time.
iCreate3D Virtual Reality solutions
iCreate3D are a team of 3D artists with a passion for visualising spaces and places. We’ll turn your architectural drawings into compelling CGIs, flythroughs and interactive apps that make your proposals feel real long before you’ve laid the first stone.
As one of the leading architectural visualisation and 3D architectural rendering companies in the UK, we provide CGI’s, 3D flythroughs, photorealistic renderings and interactive 3D apps for you to develop an effective property marketing package to ‘wow’ your potential buyers.
iCreate3D have the experience and expertise to turn your drawings into a compelling vision of the future where your property is made available to potential buyers for a real-world virtual interaction.
We work with developers and architects throughout the UK and around the world, adding lifelike materials and landscaping to create photorealistic imagery that will sell your proposals to key audiences.
For a full experience of what we have to offer, view the various services on our website: